Society is heavily influenced by Japanese advertising, is all made in Japan, and is a collaboration between Los Angeles-based Cali Thornhill DeWitt, Japanese designer Kazuki Kuraishi and Haruka Hirata from Big Love Records. Cali was responsible for Kanye West's The Life of Pablo merchandise, and was creator of record label Teenage Teardrops, whilst Kazuki is widely acclaimed as one of the most important designers to emerge from the Japanese streetwear scene.

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