Puma was formed in the 1920s in Herzogenaurach, Germany by Rudolf Dassler. Growing steadily over the ensuing years and achieving massive popularity in the 70s and 80s with the introduction to the market of iconic football boots such as the Puma King and sneakers such as the Puma Clyde and Puma Suede, a reputation for creativity and sustainability was forged that stands firm to this day.