Patagonia was established by Yvon Chouinard in 1974 in California, and was named after a region in South America renowned for its mountainous terrain. Chouinard created Patagonia to provide high quality mountaineering gear, and the brand has developed into what is today one of the most environmentally responsible corporations in the world. Using sustainability at the forefront of the designs, Chouinard was one of the first to introduce vivid palettes and colour-blocking to outdoor apparel. Look out for a range of outerwear, mid-layers and base layers utilising sustainable 'e-Fabrics' and technical performance materials, including: recycled nylon, recycled polyester, organic cotton, DWR fabric and 100% traceable down.


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