New Balance

New Balance was formed in 1906 in Boston USA when Walter Heckler formed a company that designed running shoes for the Boston Brown Bag Running Club in the 1930s followed by custom-made shoes for running, baseball, basketball, tennis and boxing. To this day New Balance nods to its history through the numbering system that was originally used to place an emphasis on the New Balance philosophy rather than on any one particular shoe. Model numbers are still advanced to incorporate new technologies and designs, and Wellgosh stock both the brand's Made In The USA and Made In England collections.


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