Way back in 1906William J Riley founded the New Balance Arch Support Company and 110 years later New Balance still play a major role within the sporting footwear industry. Legend has it that Riley came up with the name “New Balance” by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken’s three-clawed foot resulted in perfect balance. The New Balance 'Yeard Pack' is made at the NB Flimby Factory and consists of the 991.5. Epic 577 1500 and the 576. Each silhouette gets coloured up in a colourway inspired by William's Roosters and the results are pretty special. Check out the wide selection of New Balance Trainers available to buy now at Wellgosh and don't forget... Don't sleep! we offer FREE UK shipping on all orders over £100.