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MA.Strum is a project inspired by the Massimo Osti Archive. Osti was born and bred in Bologna, Italy, and worked in advertising as a graphic designer before embarking on a career in the fashion industry. Using techniques like the four colour process and silkscreen prints on T-Shirts, he developed a reputation as a true innovator, and became an equity partner for 'Chester Perry' which would be later renamed 'C.P. Company'. In 1982, Massimo Osti set up Stone Island as a diffusion collection of the C.P. Company label, specialising in dyeing techniques and surface treatment of fabrics.

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