adidas Originals Supershell - Pharrell, Mr and Todd James - Releasing 00:01 (BST) 07/08/15


adidas Originals continue to drive forward the celebrations of one of the most iconic Trainers of all time, the Adidas Superstar.  Off the back of the hugely successful 'Supercolor' campaign, adidas are back at it again, this time with the 'Supershell'.  Having hand picked creatives in the form of Pharrell Williams, Mr and Todd James, Adidas have allowed the 'Shelltoe' to be reinvented for the very first time.



Pharrell Williams, frontman of N.E.R.D and that 'Happy' guy is back, this time working alongside Adidas as part of the Supershell Project.  Friday 7th August 2015 will see adidas originals release 2 colourways of the Supershell.  Wellgosh will be releasing a very limited number of the adidas Originals x Pharrell Williams Supershell from 00:01 (BST) on Friday 7th August.




Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl.  The adidas Originals x Mr Supershell will be releasing from 00:01 (BST) on Friday 7th August 2015.  Sizes and stock are very limited.


Todd James


Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events. will be releasing the adidas Originals x Todd James Supershell from 00:01 (BST) on Friday 7th August 2015.  Sizes and stock are very limited.