Wood Wood was created in 2002 by Karl-Oskar Olsen and Brian SS Jensen. The brand currently operates of out Of Copenhagen, Denmark - which is the birthplace of their original flagship store, but thanks to their success of their contemporary collections, Wood Wood have since gone on to open stores in Berlin and Aarhus.
Wood Wood incorporate aspects from high-fashion, sportswear and streetwear into their collections. Often aiming to create products that hold a perfect balance between function and style. Also taking inspiration from youth culture, art and music, Wood Wood adds versatility into their game by being able to produce goods that can sit anywhere on the clothing spectrum.
Here are some of our favourite bits;
In a recent interview, Co-Founder and Creative Director Karl-Oskar Olsen said "Wood Wood is much more than a brand. It's about style and attitude. We were raised with the desire to constantly evolve and we'll keep on taking the brand even further."
With this attitude and versatility, Wood Wood has seen successful collaborations with over 50 brands, most notably Nike, LEGO, Maharishi, Fred Perry and New Balance.
They're not just in it to produce great quality goods though, Wood Wood are also heavily involved in art exhibitions, graphic illustration ventures and music. They even have a bicycle racing team!
Speaking of, check out these sporty bits below.
Not part of the tracksuit mafia yet? Here's a great opportunity.
We're really happy to welcome such a forward thinking and determined brand to the Wellgosh family, so please do pop in and have a nosey at the latest collection from Wood Wood, or you can have a look here.