“A household name with roots that date back over two centuries, BIRKENSTOCK
is a company Universal Works
has always hoped to work with. As a long-term Birks wearer, a long-term Birks fan, and all-around lover of BIRKENSTOCK products, I am both hugely excited and humbled to be given a chance to put a Universal Works touch on two of my favorite styles.”
– David Keyte, Founder – Universal Works
As you may or may not be aware, Wellgosh turned 30 last year (thanks again Universal Works for executing a super special collaboration range in celebration
). As we've grown, whilst priding ourselves on keeping up to date with current trends in this weird and wonderful world we call fashion, some of us here have grown up a little during our time on the shop floor. Imagine our excitement when one of our favourite brands in the shop announce that they are collaborating with a stalwart figure in the land of the sandal. Proper grown up shoes are coming. Now imagine our excitement when they announce that the styles they are reworking for the German sandal supremos are two of our favourites!
One or two of us here have been rocking the Boston and Zurich on heavy rotation for a couple of years now; perfect for those of us wanting to allow our toes to breath in style without fretting about exposing too much of ones feet. Universal Works’ love for BIRKENSTOCK sandals dates back 27 years, when the Founder, David Keyte, met his partner and co-founder – who at the time was wearing a pair of the Birkenstocks (with socks). After this encounter David purchased his very first pair of Birkenstocks – the Bostons, which were for many years his “home slipper". Everyone needs a slip-on/slip-off suitable for bopping to the shop for a pint of milk without letting their style dip! During a trip to Japan, David was introduced to the Zurich style from the BIRKENSTOCK family, which in turn became a personal favourite, alongside the Boston (with socks) just like his partner wore many moons ago – a great fitting climax to a 27-year love affair.
A collaboration born out of love that spans decades, the UW x BIRKENSTOCK collection launches at Wellgosh 02/05/19