NORSE PROJECTS | Great Danes

As long standing friends of Norse Projects, deliveries from these Danish menswear supremos are always met with excitement & anticipation. Summer 2020 is no exception, if anything there is more of a buzz in our echoey warehouse where new stock seems to be socially distancing itself as much as the staff are right now! Our summer deliveries from Norse Projects are never that big, but as the old saying goes; size doesn’t matter, & what Norse lack in depth in sku count, they more than make up for in style & quality. We've highlighted a few pieces from our most recent drop. Peek our full collection here... 

Kicking things off in summery style is this beautifully crafted Made In Portugal Hoodie in Kit White (or off white as other brands might say, perhaps the fear of Virgil's wrath strikes terror into the souls of other clothing brands right now).

This classic sportswear shape features Norse's Vagn logo on the left breast & is executed in a premium loopback fleece. Simple & effective; this is a piece that wouldn't look out of place when stoking the flames of a campfire or hoisting the sail of a yacht. Wellgosh Love

norse projects vagn hoodie kit white

There's not a lot to say about a plain t-shirt. What we will say is that Norse produce one of our favourite plain t-shirts out there. It's why we have it in stock every season. We love it, we really do. This summer sees them introduce 2 beautiful seasonal colours; rich Golden Orange & fresh Dust Blue. If you don't have one in your arsenal of clothing tricks they're worth the investment.

norse projects niels standard t-shirt

When we first picked Norse up for the shop, it was our first foray into the world of clobber you could go out for dinner in. One of the attractions of Norse Projects was that it bridged the gap between smart & casual nicely. You can marry up a smart(er) pair of Norse Aros Chinos with a Stussy graphic t-shirt no problemo, & a Norse Project Twill Sports Cap looks great atop a head donning a Human Made t-shirt. In this way Norse Projects allowed the youth in us to grow up just enough to be taken a little more seriously by our inlaws without going down the road of cheap waiter. The Oscar Half Placket Shirt is a great example of this; dress it up with a nice pair of strides teamed with some Desert Treks & you're looking bougie, dress it down with some of Gramicci NN Climbing Shorts & a pair of Vans & you're down the park for a socially distanced beer with your buddies.

norse projects oscar half placket shirt

This cracking piece plays on Norse Projects' expertise in textures. Every season they manage to find or develop a standout fabric that flips a standard piece on its head & turn it into a YES PLEASE! This Summer sees them produce the Vagn Sweatshirt in this beautiful moss stitch cotton fabric. This lovely sweater is shown here in the Golden Orange but is also available in classic Navy Blue

norse projects vagn moss sweatshirt

Another classic Norse Projects silhouette. The Aros shorts appear every summer, this year sees them arrive in Dark Navy & Washed Kelp. A lovely pair of shorts that drop great with a pair of Suicoke Depa-Cab Sandals

norse projects aros shorts

Check out the rest of the drop here... Wellgosh Love