Established in New York in 1919, Champion Sportswear has been a recognised authentic athletic and leisure brand consistently since. Champion gained recognition through it's unique assembly techniques, applied to enhance the comfort and durability of their garments; most notably with the creation of the iconic 'Reverse Weave' fabric; constructed with a horizontal weave to eliminate vertical stretching and shrinking during washing. Originally introduced for labourers in upstate New York warehouses; its heritage and branding has become iconic within youth culture and fashion, particularly in urban sub-cultures including: the Streetwear Industry, Hip Hop and B-Boy Culture.
Champion has become synonymous within fashion through collaborations with: Supreme, Stussy, Todd Snyder and Herschel Supply Co. This year Champion follow up their long list of brand collaborations with a UK exclusive collection created by New York designer Todd Snyder; which will appear online and in store this season at Wellgosh, following up the S/S '15 'Reverse Weave' offerings.
Wellgosh is proud to announce its one of the first stockists in the UK to carry the re-introduced line of 'Reverse Weave' for Spring/Summer. The line consists of retro archive pieces from Champion's illustrious past; updated for a more contemporary market whilst retaining the heritage assembly techniques the label is famed for. The line features: an all-over print two-piece tracksuit and a comprehensive palette of sweatshirts, hoodies and crewneck t-shirts.
Each seasonal collection available will feature new styles and palettes in staple 'Reverse Weave' pieces, so don't miss your chance to pick up a premium piece of sportswear this season before it's gone.