Created in 2012 by Sofia Prantera and Fergus Purcell, Aries has evolved from a womenswear brand to a well-respected unisex brand.
Sofia Prantera is a London based creative, but grew up in Rome, Italy and moved to the UK capital in the 1990's to study fashion at Central Saint Martins. Sofia said in a recent interview that the brand was originally created with womenswear as its focal point, but "men would just buy the larger sizes".
Upon realising that more and more people were buying Aries, she said "The fit and the scale of sizes for us had to change to be able to service the demand that was clearly there from male consumers."
Aries has since grown to become a well-respected, sought after and forward-thinking brand.
AW18 sees Aries present us with the "ODB" Short-Sleeve T-shirt, which homage to the hip-hop legend. Printed on fine italian jersey, the ODB T-shirt is also accompanied with a hoodie.
The collection also features the "Click To Buy" sweatshirt, and features the Aries logo from a collaboration between the Aries designers and Jane How & British photographer David Sims. The graphic is printed on a brushed Italian cotton fleece.
Another eye-catching piece from the AW18 collection is the All-Over Crew Neck Sweatshirt in black. Produced in Italy and printed on a brushed cotton fleece, the sweatshirt features an all-over print slogan reading "Aries Arise" alongside an embroidered Aries temple logo on the chest.
Additionally, The Aries Foursquares Graphic SS T-Shirt shows off its vibrant colours and unique design, with a mixture of neon yellow, pink and light blue. With a relaxed cut, and printed on an Italian cotton jersey, it's definitely an eye-catching piece.
The collection also features the "Perfume" graphic T-shirt in both black and white, which was a world-wide sell out upon its previous release. The T-shirt is cut for a relaxed fit, and exhibits their take on infamous 90's fragrance logos.
The entire collection from Aries Arise is available to purchase here.