Last Thursday we were warmly welcomed to the adidas SPEZIAL Exhibition in Blackburn in anticipation of the adidas SPZL Blackburn launching 10/10/19 here at Wellgosh. This is the largest (and rarest) collection of adidas footwear being showcased to the public; quite the spectacle for any archivist, trainer collector or fashionista out there, and well worth the trip up north regardless of how grim you think it is!
Held in an old cinema hall, Blackburn's Grade II listed building, 'The Exchange' is the current home for this adidas extravaganza, and is a refreshing change to the London-centric marketing campaigns that so often neglect the importance of satellite towns where the foundations of subculture are incubated and developed.
Blackburn is the town where the man behind SPEZIAL, Mr. Gary Aspden, misspent his youth, and what better way to pay homage to a place dear to your heart than to design and name a shoe after it?! Taking the colours from the Lancastrian Rose, this rich green and red suede beauty is set to be a future classic, and may well carve itself out a place in adidas's iconic City Series (if it builds itself a cathedral and gains the status some say it deserves).
Apparently the North West of England has the highest concentration of adidas collectors in the world, a stat that was upheld by the turnout to the event. Several of these collectors have contributed to this exhibition, giving depth to what is on show the likes that have never been seen before.
From rare and revered silhouettes of adidas's 1980s leisure series, to past collaborations with A Bathing Ape, to first edition Yeezy Boosts; the largest SPEZIAL exhibition to date has the weird, the wonderful, the known and the unknown and it demonstrates just how far and wide the reach of The Brand With Three Stripes really is.
Thanks for having us Gary, congrats on yet another SPEZIAL event and we look forward to releasing AW19's adidas SPEZIAL collection at 23.00 BST on 10/10/19.
The exhibition runs until the 20th October and we really can't recommend it enough. Pop on a good jacket, head up north, eat a Wigan kebab and feast your eyes on so many stripes you'll be seeing Beetlejuice everywhere you go for days after the event.