A Closer Look : Edwin SS17

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Spring has almost sprung and with it blooms the fruits of our SS17 collections. Bursting through the ground frost and leaving behind the dreary days of winter past comes Edwin, not the first brand to spring to mind when dreaming of hot and hazy summer afternoons, until now.

Edwin are most commonly know for their expertise in denim, but Spring 17 proves they have more under their belt than belt loops and selvedge. We’ve highlighted a few key pieces from our current selection that showcases the brands playful use of colour, design and graphics and secures them a place as one of our thoroughbred menswear labels.

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With Souvenir jackets being on trend right now, it only seems right we represent Edwin’s Flight Souvenir Bomber in our hit list. This heavily embroidered piece plays on the brands Japanese heritage, with the stylised tiger representing courage and strength sitting in the middle of the motto ‘Win some, Lose some’ , representative of the adopted Chinese philosophy of Yin Yang, or ‘In Yo’. Executed to a great quality on a modernised MA1 bomber style, if a souvenir jacket is on your most-wanted list, then look no further!

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If graphics aren’t your thing and you feel subtlety is key, then this understated 100% cotton heavy-slub striped top is a great lightweight long sleeve for the forthcoming British summer evenings. Team it up with Edwin’s navy flight jacket and it really makes the pink stripe pop, making you stand out down the local boozer just enough!

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It’s great to see a brand really boast its heritage, and SS17 sees Edwin do just that. Graphic t-shirts featuring authentic Japanese design executed in blue on white is reminiscent of that used in antique Japanese ceramic work.

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A personal favourite graphic this season has to be the Hero Hood. The backwards text connotes images of occultism whilst the message within is one of current rhetoric and potential positivity. It also pays homage to some of the Japanese streetwear greats reminding me of pieces from WTAPS and Forty Percent Against Rights.

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The playful use of a pastel colour pallet has really lifted what can be a dark and heavy indigo rail in the shop. This Bad Vacation hooded sweatshirt has been a favourite amongst the boys on the shop floor and the washed nature of the distorted photo print looks like it will only get better with age.

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I’ve purposely not mentioned the jeans shot above, by now you should know that Edwin do a great jean for almost all occasions and almost all price points. If you want the highest quality indigo selvedge denim made in Japan; they do it. If you want black selvedge denim made in Europe; they do it. If you want a contemporary wash on a contemporary cut for an affordable price, you guessed it…

Check out our full Edwin collection now over on the brand page, or pop past the shop and check it out in the flesh!