Arguably the most popular shoe in recent years, There aren't many kicks around that are comfier than the Adidas Ultraboost. Thanks to the Ultraboost, and other releases such as the Yeezy range, adidas saw themselves overtake Jordan Brand as the second most popular sportswear brand in the US.
Boost technology is responsible for a big amount of this success for Adidas. It looks like little bits of styrofoam that have been glued together, but it's actually thermoplastic polyurethane that compresses under pressure for better shock absorption, and then better performance. The more you know.
There's actually been some debate in the shop as of late on who's the fastest, Wellgosh sports day might be on the horizon, keep your eyes peeled.
The Ultraboost has seen lots of different colour-ways and variations, all of which added to its iconic status, and they're only going to keep flying off the shelves.
Pop in and try them on, see how comfy they really are! Like walking on loads of little styrofoam clouds. Plenty more from adidas here.