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Back To The Future - Nike ACG SS19

 

NIKE ACG SS19

ACG or 'All Condition Gear' was given its debut by Nike in 1989, accompanied by the slogan "Go Outside." - ACG has always had the outdoors and adventure in its DNA, and have since amassed a cult following over the last thirty years.

ACG was born out of Nikes realisation that their customers needed more than just running shoes, they needed products that would give them both comfort and protection from the elements. And so ACG was born, with shoes such as the Lava Dome, Lava High and the Magma become the first of many to represent ACG.

And SS19 is no different, except this time the collection is inspired by the 80's and designs from back then. After the success of the previous collection that revisited designs from the 90's, it's only appropriate that Nike take us even further back to give us some nostalgia and remind us what ACG is all about. This collection is only the first of the year, so we're looking forward to see what Nike can come up with later on in 2019.

NIKE ACG SS19

Nike have always put lots of research into their patterns, especially by using Chromology, which is the psychology of colour. Research into “embodied cognition,” which is the impact of overall appearance on the brain, has extended this concept - Implying that clothing can actually psychologically prime its wearer to perform better.

NIKE ACG SS19

By researching the psychology of colour and its impact on their designs, Nike have been able to create patterns that have gone on to become historic within both sport and popular culture - all of which have stood the test of time. Nike actually have a really interesting article about the history behind their designs and patterns, check it out here.

NIKE ACG SS19

Teaming up with Gore-Tex for SS19, The jackets in this collection present us with the gift of not getting wet, which is ideal. Consisting of a three-step layering system, which incorporates moisture absorbing Dry-Fit technology as a base layer, followed by fleece insulation  layer, which is then topped off with Gore-Tex fabrics to provide protection against pretty much any condition you might face, especially the horrible english weather.

NIKE ACG SS19

Past ACG collections have featured all of the classic styles you could expect, but always with their own technical twist. This time around we're given all the usuals such as T-Shirts, Long-Sleeves, Hats and accessories. But also some slightly more heavy duty pieces in the form of Jackets, Trousers and Fleeces, all of which give nods to ACG's rich history.

Here are just a select few pieces from the ACG SS19 collection, with the entire collection releasing at Wellgosh on the 21st of February here.