After a turbulent start in 2010 due to expensive materials, manufacturing costs and living in the 990’s shadow; the New Balance 2002 was never really given the start it deserved. Even with a stellar review from Kith founder Ronnie Fieg, in which he claimed the 2002 “are a perfect 10”, “The midsole is stacked with a better suspension system than most of your cars” and that they were “one of the most comfortable shoes I have ever rocked with”, the silhouette just wasn’t resonating with people. Initially, Andrew Nyssen (the designer of the shoe) was aiming to create a trainer for the CEO of New Balance, inspired by luxury items such as Hublot watches and Bentley saloon cars; arguably a daring move for an unfamiliar style in the NB family.
Fast forward to the late 2010s, when the “dad shoe” trend saw more traditional trainer styles with a focus on quality materials and comfort becoming a must-have for any sneakerhead’s rotation. The 2002 was given another chance, with a redesign in the form of the 2002R and with a desirable plethora of colourways, a collaboration with Versace men’s sneakers and footwear Vice President, Salehe Bembury, Korean normcore kings thisisneverthat and upcoming collabs from Joe Freshgoods and Ganni, plus the overwhelming success of the ‘Refined Future’ in 2021; the 2002’s time is now. We’re blessed to have four new colourways available on our launcher, including two versions of the highly anticipated protection pack. Browse the styles below, and get yourself one of the hottest kicks of 2022.