General Admission x Santa Monica Airlines arrives at Wellgosh. Born with community at its core, LA based General Admission lands at Wellgosh for Fall '21, kicking things off with a homage collaboration with non other than Santa Monica Airlines, a brand that paved the way for the skate industry to follow.
General Admission (GA) is the brand you didn't know you were waiting for; a relaxed outfit that oozes laid back Californian life approach. A company that shines a light on it's community through a lens of optimism and humanity. With culture at the centre of its inspiration, GA produces great quality clothing for those that like their garms but don't want a prize for the most outlandishly dressed peep on the street. The cuts are relaxed, the materials are hardwearing, the styling is top notch. It kind of reminds us of early Norse Projects, if Norse Projects had been designed for that Cali lifestyle. Subtle, stylish, sic.
Santa Monica Airlines (SMA) was founded by Skip Engblom, one of the forefathers of the LA skate scene, instrumental in the creation of the legendary Z-Boys. With GA basing itself in the heart of the Santa Monica district in LA, paying homage to SMA and educating the next generation of the brands place in the culture not only made sense, it was almost obligitary! The video below is short and super informative, give it a whirl, you'll learn yourself a little something, and it's always good to listen to the words of the wise!
The General Admision x Santa Monica Airlines collaboration is our first offering from the LA based creative output. Keep the peeled for future release; GA's Fall / Winter '21 collection is really nice, we're backing this as one of the brands to watch, get involved now before you jump on the band wagon in a few months time. Wellgosh Love