Jörg Haas's BeingHunted private blog has been at the forefront of streetwear culture since its inception in 2001, with Haas's obsession with street culture starting as far back as 1985 when seeing graffiti for the first time during a trip to New York. BeingHunted has taken many forms in it's time, becoming one of the first online streetwear retailers under the name "The Glade", which, unfortunately, had little traction with its customers or companies that it was working with.
The store's audience couldn't seem to wrap their head around the concept of an intermediate online sales platform between the manufacturer and the customer. This led Haas to create a physical store called "Firmament" based in Berlin & Germany, and during his ten year stint, the store sold brands including Acronym, Supreme, Stone Island, Nike, Adidas & many more. Haas reached a point with Firmament where he felt as though he had achieved everything the store was capable of, leading him to return focus on the BeingHunted brand.
BeingHunted is now an umbrella brand, producing printed media, offering consultancy to designers & brands, working alongside brands for much sought-after collaborations and also producing their own range of clothing featuring super-clean graphic t-shirts. Shop the full collection today on Wellgosh, the exclusive UK stockist of BeingHunted.
